30 Instagram Facts You Need to Know

If you're interested in Instagram, you've come to the right place. In this article, we'll delve into some fascinating facts about Instagram in 2019, covering everything from user statistics to its worth, and much more!

1. One Billion Active Monthly Users

As of 2019, Instagram boasts an impressive one billion active monthly users. It's safe to say that this social media platform has captured the attention of a vast global audience.

2. Swift Rise to 1 Million Users

Instagram was officially launched in 2010 as an iPhone app. In just one month, it managed to gain one million users. To put this into perspective, it took Foursquare and Twitter two years to achieve the same milestone.

3. Business Stories Shine

33% of the most-viewed stories on Instagram are from businesses.

4. Daily Business Profile Visits

200 million Instagram users visit at least one business profile every day, and 80% of Instagram accounts follow a business.

5. A Hub for Businesses

There are 25 million businesses actively using Instagram as part of their marketing strategy.

6. Instagram's Popularity Worldwide

As of 2019, Instagram was ranked as the 13th most popular website globally by Alexa, highlighting its widespread usage and influence.

7. Instagram's Estimated Worth

Instagram is valued at an astounding $100 billion, making it a major player in the social media industry.

8. Most Engaged Brands on Instagram

National Geographic, Nike, NBA, Chanel, Louis Vuitton, Adidas, Starbucks, and GoPro are among the most engaged brands, boasting millions of followers.

9. Instagram Stories vs. Snapchat

In 2017, Instagram Stories overtook Snapchat in terms of daily active users, with 200 million people using Instagram Stories compared to Snapchat's 161 million daily users.

10. Product Tagging for Businesses

One of Instagram's exciting developments in 2019 was the introduction of product tagging in posts, providing businesses with new ways to reach and engage with their audience through shopping features.

11. Facebook's Acquisition

In 2012, Facebook acquired Instagram for a hefty $1 billion, a move that solidified Instagram's place in the social media landscape.

12. Most-Followed Instagram Accounts

As of 2019, the most-followed Instagram accounts included Instagram itself, Cristiano Ronaldo, Ariana Grande, Selena Gomez, Kim Kardashian West, and Kylie Jenner, all boasting millions of followers.

13. The Famous Egg

The Instagram photo with the most likes in 2019 featured a simple egg on a white background, dethroning Kylie Jenner's record. The account, @world_record_egg, was created solely to achieve this feat.

14. Filter-Free Posts

89.5% of Instagram photos in 2019 were posted without any Instagram filters applied.

15. Popular Filters

For the photos that did use filters, Clarendon was the most popular, followed by Juno, Ludwig, Lark, and Gingham.

16. Top Hashtag of 2019

The most-used hashtag in 2019 on Instagram was #love, reflecting the platform's positivity and connectivity.

17. Pride Month Celebration

Instagram celebrated Pride Month by turning the rings around stories into a rainbow for stories that included pride-related hashtags.

18. Video Feature Success

To compete with Twitter's Vine, Instagram introduced its 15-second video component in 2013, which quickly gained popularity. Today, Instagram Stories, which can run up to 60 seconds, are one of the platform's most beloved features.

19. The Founders of Instagram

Instagram's founders, Kevin Systrom and Mike Krieger, met while studying at Stanford. Both left the company in 2018 to pursue new ventures.

20. Current Leadership

Adam Mosseri serves as the current Head of Instagram, overseeing its engineering, product, and operations. He has been with Instagram's parent company, Facebook, for over a decade.

21. Headquarters Location

Instagram is headquartered in Menlo Park, California.

22. Global Workforce

Instagram employs 550 people worldwide, contributing to its ongoing success.

23. Instagram Users in the U.S.

A significant 37% of all U.S. adults use Instagram, making it a major player in the American social media landscape.

24. Global User Distribution

Here's a breakdown of Instagram users by country in 2019, with the United States leading the way:

  • United States: 110 million
  • Brazil: 66 million
  • India: 64 million
  • Indonesia: 56 million
  • Russia: 35 million
  • Turkey: 34 million
  • Japan: 24 million
  • United Kingdom: 22 million
  • Mexico: 20 million
  • Germany: 18 million

25. Gender Distribution

In the United States, 43% of Instagram users are female.

26. Urban and Rural Users

Instagram's U.S. user base is distributed as follows: 39% in urban areas, 31% in rural areas, and 28% in the suburbs.

27. Age Distribution

Instagram users in the United States are spread across different age groups:

  • 18-29: 59%
  • 30-49: 33%
  • 50-64: 18%
  • 65+: 8%

28. Income Levels

Regarding annual household income, Instagram users in 2019 fell into the following categories:

  • $30-49,999: 32%
  • $50-74,999: 32%
  • $75,000 or more: 37%

29. Education Levels

In 2019, the education level of Instagram users was as follows:

  • High School Degree or Less: 27%
  • Some College: 37%
  • College: 33%

If you're hungry for more Instagram facts and tips, be sure to check out our guide on "How to Dominate Social Media in 2019." In this guide, you'll find two full chapters dedicated to Instagram, packed with strategies on what to post and how to harness Instagram's potential for your business.

For additional resources, consider exploring our Instagram Analytics Guide, which highlights the best tools for gaining insights, or our articles on preparing for the growth of Instagram Local Business Profile Pages and finding Instagram influencers tailored to your business.

Instagram has come a long way since its inception in 2010, and these facts from 2019 provide a snapshot of its influence and reach. Whether you're a casual user or a business looking to tap into its potential, Instagram remains a fascinating platform to explore.