Have you ever seen news accounts posting videos on X (formerly Twitter) where clicking on the video instantly redirects users to a website? Many users try using Twitter Media Studio, but it only places a small "Go to Site" button in the corner instead of making the entire video clickable.
So, how do major news sites make their videos fully clickable? The answer is Twitter Ads and Video Website Cards. Here’s the definitive solution to adding links to your videos on X (Twitter).
Can You Add Clickable Links to Videos on X (Twitter)?
However, by using Video Website Cards, you can make the entire video clickable, so when users try to watch it, they are redirected to your chosen URL instantly. This method is widely used by news agencies, brands, and marketers to drive traffic.
What Is a Twitter/X Video Website Card?
A Video Website Card is a special ad format available in X Ads (formerly Twitter Ads) that lets you attach a clickable URL to your video. When a user clicks anywhere on the video, they are taken directly to your website. This is the same method used by media companies to drive high engagement and conversions.
How to Create a Clickable Video on X (Twitter)
Step 1: Open an X Ads (Twitter Ads) Account
- Go to ads.twitter.com and log in.
- If you don’t have an account, set one up.
Step 2: Create a New Ad Campaign
- Click “Create Campaign”
- Choose "Website Traffic" or "Video Views" as your goal.
- Set your budget and target audience.
Step 3: Upload Your Video and Add a Website Card
- Click “Create a Tweet” and upload your video.
- In the settings, select “Video Website Card” and enter:
- Website URL: The page you want users to visit.
- Headline: A short description under the video.
- Call-to-Action (CTA): Choose from options like "Learn More", "Shop Now", "Read More", etc.
Step 4: Publish Your Clickable Video Ad
Once your ad is live, anyone clicking on your video will be redirected directly to your website instead of just watching the video. This method is highly effective for boosting traffic and conversions.
Can You Add a Link to Videos Using Twitter/X Media Studio?
Many users try using Twitter Media Studio, but it does not work the same way as Video Website Cards. Media Studio only places a small "Go to Site" button in the corner, and users can still watch the video without being redirected.
If you want to make the entire video clickable, you must use X Ads (Twitter Ads) with Video Website Cards. This is the only method that ensures users are sent directly to your website when they engage with your content.
Summary – The Best Way to Add Links to Videos on X (Twitter)
If your goal is to drive more website visits from X (Twitter), using Video Website Cards is the most effective approach. Whether you run a news site, an e-commerce store, or a blog, making videos fully clickable will help you redirect users directly to your website while they engage with your content.
