Instagram Reels have a default length of 15 to 90 seconds when created directly in the Instagram app. However, you can extend this duration by using third-party tools, like Hootsuite, allowing Reels to be as long as 15 minutes.
Important: To optimize engagement, aim for Reels that are around 16-17 seconds, as these typically perform better in terms of shares and interaction.
Tip: You can use external tools not only to extend Reel length but also to repurpose content for other platforms, like TikTok or YouTube Shorts.
Note: Instagram Stories have a separate time limit of 60 seconds per video, while IGTV was discontinued in 2021, making Reels the primary short-form video format.
What is the maximum length of an Instagram Reel?
The maximum length for Reels created within Instagram is 90 seconds, but using tools like Hootsuite can extend it up to 15 minutes.
How long should an Instagram Reel be for best engagement?
Reels that are around 16-17 seconds tend to drive higher engagement, including more shares and interactions.
Can I make my Instagram Reel longer than 90 seconds?
Yes, by using external scheduling tools like Hootsuite, you can create Reels that are longer than 90 seconds, up to 15 minutes.
