If you’ve recently launched a new business and want customers to tag your location in Instagram stories, setting up the location properly is essential. Since Instagram relies on Facebook’s data to show business locations, it’s important to start there. Here’s a step-by-step guide to make your business location easily accessible for tagging on Instagram.
Step 1: Create a Facebook Business Page
To get your business location to appear on Instagram, the first step is to create a Facebook page specifically for your business. Make sure you’re logged into Facebook, then navigate to the “Create Page” option. Follow the prompts to set up a business page, and fill in the essential information, such as name, category, contact information, and – most importantly – your business address.
Tip: After creating your Facebook business page, accurately add your business location in the profile settings. Facebook typically takes one to two weeks to sync this data with Instagram, so allow some time for the change to appear.
Step 2: Add and Verify Your Location
Once your Facebook business page is created, go into the page settings and add your business address under the location section. Double-check that the address is accurate, as this is what will later sync with Instagram. Facebook uses this information to recognize your business location across its ecosystem, which includes Instagram.
Tip: If your business location doesn’t show up on Instagram after two weeks, try boosting engagement on your Facebook page. Posting a few updates, generating some likes, or getting comments can prompt Facebook to sync the location to Instagram.
Step 3: Encourage Engagement on Your Facebook Page
If the location doesn’t show up on Instagram after a couple of weeks, you may want to add a bit of activity to your Facebook page. Posting updates or sharing a few photos can signal activity and boost visibility, potentially accelerating the synchronization process. Even a few likes and comments on these posts can be helpful.
Important: Consistent engagement on your Facebook page not only helps with synchronization but also improves your business’s visibility across social media, making it easier for customers to find you.
Step 4: Check Instagram for Your Location Tag
After the synchronization completes, go to Instagram and start a new post or story to check if the location is now visible. If all has synced correctly, your business location should now be available as a tagging option in Instagram stories. This allows customers to easily tag your business location, giving you more exposure to potential customers on the platform.
With this setup, your business location should become available to customers and followers, making it simple for them to share their experience at your location with others on Instagram.
How can I create a custom location for my business on Instagram?
To create a custom business location, start by setting up a Facebook business page, including your address. Instagram pulls location data from Facebook, so this step is essential.
Why isn't my business location showing up on Instagram Stories?
If your location doesn’t appear on Instagram immediately, it may take up to two weeks to sync. Ensure your Facebook page is active, as additional engagement on Facebook can help prompt synchronization.
How long does it take for a new business location to appear on Instagram?
Typically, it takes between a few days and two weeks. During this period, continue engaging on your Facebook page to help accelerate the sync process.
Do I need a Facebook page to add my business location on Instagram?
Yes, Instagram sources business location data from Facebook. Setting up and verifying your business page on Facebook is the first step to having your location appear on Instagram.
Can I tag my business location in both posts and stories?
Absolutely. Once the location is set up, you can tag it in Instagram posts, stories, and even reels, helping to increase your visibility across the platform.
How does adding a location improve Instagram engagement?
Adding a location tag boosts discoverability by allowing users searching for that location to find your posts, potentially increasing likes, shares, and comments.
What should I do if my business location isn’t syncing with Instagram?
If syncing issues persist after two weeks, try posting more frequently on your Facebook business page, as engagement can sometimes prompt faster synchronization.
Can customers check in to my business location on Instagram?
Yes, once the location is synced, customers can check in and tag your business in their posts and stories, which can further promote your brand.
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