Have you noticed that sometimes your Instagram or Facebook ads are approved quickly, while other times they take over 24 hours? These delays can disrupt your advertising strategy. In this article, we'll explore why approvals can be slow and how to speed up the process.
Common Reasons for Delayed Approval and Solutions:
1. Visual Adjustments
- Content Focus: Your images must clearly focus on the product or service you’re advertising. At least 80% of the visual space should highlight this content.
- Single Image Usage: Avoid using fragmented images. Stick to a single, clear visual, and limit the amount of text to 2-3 words for both posts and reels.
- Avoid Policy-Violating Text: Do not include any words or phrases in the image that could be flagged as a violation of Instagram’s policies. This includes sensitive or inappropriate terms that Instagram may view as non-compliant.
2. Text Adjustments
- Detailed and Relevant Text: Ensure your ad copy is relevant to the product or service you’re promoting. There should be a strong link between the text and the visuals.
- Avoid Unnecessary Text: Irrelevant information in your ad copy can increase the chances of your ad being flagged, which can delay approval.
- Encouraging Call to Actions: Use short, action-driven phrases like “Follow!”, “Save!”, or “Send a message!” to increase engagement and bypass restrictions.
3. Ad Settings
- Selective Audience Targeting: Keep audience targeting simple. If not needed, avoid adding too many interest categories. Adding unnecessary options can confuse the algorithm and slow down the approval process.
- Stick to the Standards: Make sure your ad settings align with the standard Facebook and Instagram guidelines. Ads that stray too far from these standards are more likely to be flagged.
4. Account Security and Payment Issues
- Payment Problems: Ensure there are no past or ongoing issues with payments on your account. Accounts with a history of payment problems are more likely to face delays.
- Monitor Payment Dates: Always stay on top of your payment dates. If your account has missed or delayed payments, it may affect future ad approvals and lead to delays.
By following these steps, you can significantly reduce the chances of delays in your ad approvals. Ensuring that the visuals, text, and ad settings align with Instagram’s advertising guidelines is crucial. When all elements of the ad are in compliance, your ads can be approved in as little as 15 minutes. By taking a careful, step-by-step approach, you’ll help your ads reach your target audience more efficiently and without unnecessary delays.
