Optimal Aspect Ratios for Different Post Types: Instagram favors specific aspect ratios like 1:1 for square posts and 9:16 for stories and reels, ensuring content fits well on the app.
High-Resolution Uploads: Uploading images at Instagram’s recommended resolutions helps avoid pixelation from compression, keeping your visuals sharp.
Using the correct image sizes on Instagram ensures that your posts display beautifully and retain their quality, keeping your followers engaged with high-quality visuals. Here’s a quick guide on ideal dimensions for each type of Instagram post.
Profile Picture
- Recommended Size: 320 x 320 pixels
- Display: Appears as a 110 x 110-pixel circle
Feed Posts
Square Photos
- Size: 1080 x 1080 pixels (1:1 aspect ratio)
Portrait Photos
- Size: 1080 x 1350 pixels (4:5 aspect ratio)
Landscape Photos
- Size: 1080 x 566 pixels (1.91:1 aspect ratio)
Instagram Stories
- Size: 1080 x 1920 pixels (9:16 aspect ratio)
Reels and IGTV Cover Photos
- Size: 1080 x 1920 pixels (9:16 aspect ratio)
- Cover Image: 420 x 654 pixels when displayed in-feed
Carousel Posts
Carousel posts allow multiple images, so consider keeping the aspect ratio consistent within each carousel. This helps create a cohesive look and seamless scrolling experience for viewers.
Maintaining Image Quality on Instagram
Upload in High Resolution
To ensure your images maintain their quality, always upload high-resolution files. Instagram compresses images during upload, so starting with the highest quality helps reduce visible loss.
Use Recommended File Types
For best quality, use JPEG for photos and PNG for graphics or text-heavy images. These file types preserve clarity and color better on Instagram’s platform.