Instagram is an essential platform for individuals and businesses alike, but staying within its limits is crucial to avoid being flagged or temporarily blocked. In 2025, Instagram has implemented a variety of limits to manage user behavior and prevent spam, ensuring a quality experience for everyone. Whether you’re looking to grow your followers or engage with your audience more effectively, understanding these limits is key to making the most of your Instagram experience.
Why Instagram Limits Matter 🤔
Instagram's limits are in place to ensure the platform remains a vibrant space for genuine interaction. Overuse of actions like following, liking, and commenting can trigger Instagram’s algorithms, leading to penalties or temporary suspensions. Knowing how many actions you can take per day—whether it’s liking, following, or messaging—will help you grow your account safely and steadily.
For instance, if you’re rapidly following hundreds of accounts daily, you risk being flagged as a spam account. Similarly, too many likes or comments in a short period could result in action blocks that prevent further engagement. This guide will walk you through the specific limits Instagram has set for different activities to keep your account in good standing.
Instagram’s Key Limits for 2025 🔍
Here’s a breakdown of Instagram's most important limits for the year:
1. Following Limit 👥
- 150-200 follows per day for older accounts.
- 100 follows per day for new accounts.
- Hourly limit: 10 follows per hour.
2. Unfollowing Limit ❌
- 200 unfollows per day for established accounts.
- Hourly limit: 60 unfollows per hour.
3. Likes Limit ❤️
- Up to 1000 likes per day for older accounts.
- 120 likes per hour to avoid triggering Instagram’s spam filter.
- Safer limits for new accounts: 50-100 likes per hour.
4. Comments Limit 💬
- 180-200 comments per day.
- Hourly limit: 10-12 comments per hour.
- Repeated comments may be flagged as spam.
5. Direct Messages (DM) Limit ✉️
- 50-100 DMs per day for trusted accounts.
- New accounts have lower limits to prevent spam, generally restricted to 20-50 DMs per day.
6. Hashtag Limit 🏷️
- 30 hashtags per post is the maximum allowed.
- Using excessive hashtags might reduce the visibility of your post.
7. Tagging People 🤳
- Tag up to 20 people per post.
- Mention up to 10 users per comment.
8. Post Caption Limit 📝
- 2,200 characters per post caption.
- The ideal length for engagement is typically shorter, but Instagram allows longer storytelling.
9. Bio Limit 📄
- 150 characters for your Instagram bio.
10. Display Name Limit 🏷️
- 30 characters for your Instagram display name.
11. Posting Frequency 📅
- There are no limits on the number of posts you can make per day, but Instagram recommends not overwhelming your followers with too many posts at once.
12. Story Limit 📖
- No daily limit on how many stories you can post, but Instagram recommends quality over quantity for better engagement.
13. Instagram Live 🎥
- Instagram Live streams can last up to 4 hours per session.
14. IGTV Video Length 📺
- Up to 15 minutes if uploaded from a mobile device.
- Up to 60 minutes if uploaded from a desktop.
15. Reels Length 🎬
- Reels can be up to 90 seconds long.
16. Maximum Number of Reels/Posts Per Day 🔄
- No limit on the number of Reels or posts, but best practices suggest 1-2 Reels per day for optimal engagement.
17. Account Creation Limit 🆕
- Instagram allows users to create up to 5 accounts linked to a single email address.
18. Hashtag Use Across Accounts 🔖
- Avoid using the same set of hashtags repeatedly, as Instagram may flag this as spammy behavior.
19. Saving Posts 💾
- Instagram does not have a limit on how many posts you can save.
20. Resharing Content 🔄
- While Instagram allows you to reshare content, doing so excessively may reduce the reach of your posts due to Instagram’s algorithm flagging overactivity.
21. IG Story Highlights 🌟
- 100 photos or videos per highlight.
22. Instagram Archive Limit 📚
- There are no explicit limits to how many posts you can archive.
23. Instagram API Limits for Developers 👨💻
- 200 API requests per hour per IP address.
24. Instagram API User-Based Limits 🔐
- 60 requests per hour per user token.
25. Follower Limit 👥
- Instagram accounts are limited to following 7,500 users total.
26. Blocked Users Limit 🚫
- Instagram does not specify an exact limit, but excessive blocking may trigger action from the platform.
27. Account Mentions @
- Instagram allows up to 10 mentions per comment.
28. Instagram Polls 📊
- You can create one poll per story.
29. Instagram Filters 🎨
- No specific limit on how many filters you can use, but using them excessively could impact post performance.
30. In-Story Links 🔗
- Instagram allows you to add links in stories if you have over 10,000 followers or have access to the link sticker.
31. Carousel Posts 📸
- You can add up to 10 photos or videos in a single carousel post.
32. Action Block Limit ⛔
- Instagram may impose a temporary action block if you exceed limits such as liking, following, or commenting too quickly.
33. Mass Actions Limit ⚠️
- Avoid performing more than 500 combined actions per day (likes, comments, follows, etc.).
34. Post Deletion Limit 🗑️
- Instagram allows you to delete as many posts as you want, but frequent deletion in a short period might lead to temporary restrictions.
35. Reporting Accounts Limit 🚨
- No explicit limit on the number of accounts you can report, but Instagram monitors excessive reporting behavior.
36. Ad Frequency 📢
- Instagram Ads Manager does not impose limits on the number of ads you can run, but oversaturation can reduce ad effectiveness.
37. Group Chats 👥💬
- Instagram allows up to 32 people in a group chat.
38. Daily Interaction Limit 🤝
- Accounts are limited to 500 interactions per day (including likes, comments, follows, and unfollows).
39. Multiple Logins 🔐
- Instagram allows users to log into up to 5 accounts from the same device simultaneously.
40. Hashtag Bans 🚫🏷️
- Instagram periodically bans certain hashtags for spammy or inappropriate content. Using these could result in lower visibility.
41. Muted Accounts 🔇
- You can mute as many accounts as you wish, without a specified limit.
42. Character Limit in Comments 💭
- 2,200 characters per comment.
43. Limit on Editing Post Captions ✏️
- No specific limit, but frequent edits within a short period may lead to reduced post engagement.
44. Caption Edits 🔄
- You can edit captions an unlimited number of times after posting.
45. Sticker Use in Stories 😊
- No limit on the number of stickers you can add to a story.
46. Story Highlights 🌟
- You can have as many highlights as you want on your profile.
47. Instagram Accounts Per IP 🌐
- Instagram monitors and limits accounts created from the same IP to prevent spam.
48. Business Account Growth Limits 📈
- Business accounts can experience higher engagement caps, but limits like 200 follows/unfollows per day still apply.
49. Account Suspension 🚫
- Repeatedly exceeding interaction limits can lead to temporary or permanent suspension.
50. Account Verification Requests ✅
- There’s no limit on the number of times you can request verification, but approval is based on specific criteria.
While Instagram has generous allowances for most activities, exceeding these limits can lead to temporary blocks or even account suspensions. By adhering to these guidelines, you can maintain steady growth and avoid interruptions to your engagement.
Instagram's limits aren’t designed to restrict creativity or interaction, but to prevent abuse and ensure the platform remains enjoyable for all users. Whether you’re a personal user or a business, knowing these limits will help you navigate the platform safely while maximizing your engagement. Following these best practices will not only keep your account secure but also improve your overall Instagram experience. 🚀
