Instagram is an essential platform for individuals and businesses alike, but staying within its limits is crucial to avoid being flagged or temporarily blocked. In 2025, Instagram has implemented a variety of limits to manage user behavior and prevent spam, ensuring a quality experience for everyone. Whether youโre looking to grow your followers or engage with your audience more effectively, understanding these limits is key to making the most of your Instagram experience.
Why Instagram Limits Matter ๐ค
Instagram's limits are in place to ensure the platform remains a vibrant space for genuine interaction. Overuse of actions like following, liking, and commenting can trigger Instagramโs algorithms, leading to penalties or temporary suspensions. Knowing how many actions you can take per dayโwhether itโs liking, following, or messagingโwill help you grow your account safely and steadily.
For instance, if youโre rapidly following hundreds of accounts daily, you risk being flagged as a spam account. Similarly, too many likes or comments in a short period could result in action blocks that prevent further engagement. This guide will walk you through the specific limits Instagram has set for different activities to keep your account in good standing.
Instagramโs Key Limits for 2025 ๐
Hereโs a breakdown of Instagram's most important limits for the year:
1. Following Limit ๐ฅ
- 150-200 follows per day for older accounts.
- 100 follows per day for new accounts.
- Hourly limit: 10 follows per hour.
2. Unfollowing Limit โ
- 200 unfollows per day for established accounts.
- Hourly limit: 60 unfollows per hour.
3. Likes Limit โค๏ธ
- Up to 1000 likes per day for older accounts.
- 120 likes per hour to avoid triggering Instagramโs spam filter.
- Safer limits for new accounts: 50-100 likes per hour.
4. Comments Limit ๐ฌ
- 180-200 comments per day.
- Hourly limit: 10-12 comments per hour.
- Repeated comments may be flagged as spam.
5. Direct Messages (DM) Limit โ๏ธ
- 50-100 DMs per day for trusted accounts.
- New accounts have lower limits to prevent spam, generally restricted to 20-50 DMs per day.
6. Hashtag Limit ๐ท๏ธ
- 30 hashtags per post is the maximum allowed.
- Using excessive hashtags might reduce the visibility of your post.
7. Tagging People ๐คณ
- Tag up to 20 people per post.
- Mention up to 10 users per comment.
8. Post Caption Limit ๐
- 2,200 characters per post caption.
- The ideal length for engagement is typically shorter, but Instagram allows longer storytelling.
9. Bio Limit ๐
- 150 characters for your Instagram bio.
10. Display Name Limit ๐ท๏ธ
- 30 characters for your Instagram display name.
11. Posting Frequency ๐
- There are no limits on the number of posts you can make per day, but Instagram recommends not overwhelming your followers with too many posts at once.
12. Story Limit ๐
- No daily limit on how many stories you can post, but Instagram recommends quality over quantity for better engagement.
13. Instagram Live ๐ฅ
- Instagram Live streams can last up to 4 hours per session.
14. IGTV Video Length ๐บ
- Up to 15 minutes if uploaded from a mobile device.
- Up to 60 minutes if uploaded from a desktop.
15. Reels Length ๐ฌ
- Reels can be up to 90 seconds long.
16. Maximum Number of Reels/Posts Per Day ๐
- No limit on the number of Reels or posts, but best practices suggest 1-2 Reels per day for optimal engagement.
17. Account Creation Limit ๐
- Instagram allows users to create up to 5 accounts linked to a single email address.
18. Hashtag Use Across Accounts ๐
- Avoid using the same set of hashtags repeatedly, as Instagram may flag this as spammy behavior.
19. Saving Posts ๐พ
- Instagram does not have a limit on how many posts you can save.
20. Resharing Content ๐
- While Instagram allows you to reshare content, doing so excessively may reduce the reach of your posts due to Instagramโs algorithm flagging overactivity.
21. IG Story Highlights ๐
- 100 photos or videos per highlight.
22. Instagram Archive Limit ๐
- There are no explicit limits to how many posts you can archive.
23. Instagram API Limits for Developers ๐จโ๐ป
- 200 API requests per hour per IP address.
24. Instagram API User-Based Limits ๐
- 60 requests per hour per user token.
25. Follower Limit ๐ฅ
- Instagram accounts are limited to following 7,500 users total.
26. Blocked Users Limit ๐ซ
- Instagram does not specify an exact limit, but excessive blocking may trigger action from the platform.
27. Account Mentions @
- Instagram allows up to 10 mentions per comment.
28. Instagram Polls ๐
- You can create one poll per story.
29. Instagram Filters ๐จ
- No specific limit on how many filters you can use, but using them excessively could impact post performance.
30. In-Story Links ๐
- Instagram allows you to add links in stories if you have over 10,000 followers or have access to the link sticker.
31. Carousel Posts ๐ธ
- You can add up to 10 photos or videos in a single carousel post.
32. Action Block Limit โ
- Instagram may impose a temporary action block if you exceed limits such as liking, following, or commenting too quickly.
33. Mass Actions Limit โ ๏ธ
- Avoid performing more than 500 combined actions per day (likes, comments, follows, etc.).
34. Post Deletion Limit ๐๏ธ
- Instagram allows you to delete as many posts as you want, but frequent deletion in a short period might lead to temporary restrictions.
35. Reporting Accounts Limit ๐จ
- No explicit limit on the number of accounts you can report, but Instagram monitors excessive reporting behavior.
36. Ad Frequency ๐ข
- Instagram Ads Manager does not impose limits on the number of ads you can run, but oversaturation can reduce ad effectiveness.
37. Group Chats ๐ฅ๐ฌ
- Instagram allows up to 32 people in a group chat.
38. Daily Interaction Limit ๐ค
- Accounts are limited to 500 interactions per day (including likes, comments, follows, and unfollows).
39. Multiple Logins ๐
- Instagram allows users to log into up to 5 accounts from the same device simultaneously.
40. Hashtag Bans ๐ซ๐ท๏ธ
- Instagram periodically bans certain hashtags for spammy or inappropriate content. Using these could result in lower visibility.
41. Muted Accounts ๐
- You can mute as many accounts as you wish, without a specified limit.
42. Character Limit in Comments ๐ญ
- 2,200 characters per comment.
43. Limit on Editing Post Captions โ๏ธ
- No specific limit, but frequent edits within a short period may lead to reduced post engagement.
44. Caption Edits ๐
- You can edit captions an unlimited number of times after posting.
45. Sticker Use in Stories ๐
- No limit on the number of stickers you can add to a story.
46. Story Highlights ๐
- You can have as many highlights as you want on your profile.
47. Instagram Accounts Per IP ๐
- Instagram monitors and limits accounts created from the same IP to prevent spam.
48. Business Account Growth Limits ๐
- Business accounts can experience higher engagement caps, but limits like 200 follows/unfollows per day still apply.
49. Account Suspension ๐ซ
- Repeatedly exceeding interaction limits can lead to temporary or permanent suspension.
50. Account Verification Requests โ
- Thereโs no limit on the number of times you can request verification, but approval is based on specific criteria.
While Instagram has generous allowances for most activities, exceeding these limits can lead to temporary blocks or even account suspensions. By adhering to these guidelines, you can maintain steady growth and avoid interruptions to your engagement.
Instagram's limits arenโt designed to restrict creativity or interaction, but to prevent abuse and ensure the platform remains enjoyable for all users. Whether youโre a personal user or a business, knowing these limits will help you navigate the platform safely while maximizing your engagement. Following these best practices will not only keep your account secure but also improve your overall Instagram experience. ๐
