TikTok is one of the fastest-growing social media platforms, and while many creators are familiar with popular growth strategies like using trending sounds and hashtags, there are lesser-known tactics that can set your account apart from the competition. In this guide, we’ll reveal some of the most secret TikTok growth hacks that few people know about. Implement these tips to boost your visibility, engagement, and followers in ways you never imagined.
1. Use the “Hidden Hashtag” Technique for Maximum Reach
Most TikTok users focus on visible hashtags, but there’s a hidden trick that can enhance your content’s reach significantly.
Tactic: Add Invisible Hashtags to Your Video Description
- TikTok's algorithm reads all the text in your description, including hidden or invisible hashtags.
- To add these, write your description, then add hashtags by typing them out, followed by a few extra spaces. Reduce the text size to make them nearly invisible, but still readable by the algorithm.
- This allows you to add niche-specific hashtags without cluttering your caption visually.
2. Leverage TikTok’s “Draft Videos” Algorithm Boost
Few users know that TikTok’s algorithm gives a slight boost to videos that have been saved as drafts before being published.
Tactic: Save Your Video as a Draft for 24 Hours Before Posting
- After editing your video, save it as a draft instead of posting it immediately.
- Keeping it in your drafts for at least 24 hours signals to TikTok that you’re refining your content, which can result in a small algorithmic boost once you finally post it.
- This trick is great for creators who want their videos to have a better chance of landing on the For You Page (FYP).
3. Use “Delayed Captions” to Increase Watch Time
Watch time is a crucial factor for TikTok’s algorithm, and a sneaky way to increase this metric is by using delayed captions that keep viewers watching longer.
Tactic: Add Captions that Appear Slowly Throughout the Video
- Instead of showing all your captions at once, time them to appear gradually throughout the video.
- This keeps viewers engaged as they wait for the next piece of information, effectively boosting your average watch time.
- Use this strategy when telling stories, giving tips, or sharing any information that benefits from a slow reveal.
4. Exploit the “Hidden Profile SEO” Trick
TikTok’s search feature has become more sophisticated, allowing users to find content based on keywords. But did you know you can optimize your profile for better search visibility?
Tactic: Use Keywords in Your Profile URL
- Go to your profile settings and edit your profile link. Add relevant keywords that describe your niche or content type.
- For example, if you’re a beauty influencer, your profile link could be something like “tiktok.com/@username_beautytips”.
- This increases the likelihood of appearing in TikTok’s search results, helping you attract followers who are interested in your content.
5. The “Follow, Unfollow” Content Strategy (Without Spamming)
While the follow-unfollow method is notorious on other platforms, there’s a less spammy version that works surprisingly well on TikTok without breaking community guidelines.
Tactic: Target Engagement, Not Just Follows
- Instead of mass following, engage with targeted accounts in your niche by liking and commenting on their recent posts. Follow them if they respond positively to your engagement.
- The goal is to build authentic interactions that naturally lead to follow-backs. This approach is less about numbers and more about strategic connections.
6. Post in “Algorithm-Friendly” Bursts
Instead of spreading your posts evenly, posting in bursts can give your content more exposure as TikTok’s algorithm may push your videos out to more viewers during these active times.
Tactic: Post Multiple Times Within a Short Window
- Post 2-3 videos within a 1-2 hour window instead of spreading them out throughout the day.
- TikTok’s algorithm may pick up on the burst of activity and push your content to more users, thinking it’s trending.
- This strategy is especially effective during peak engagement times for your audience.
7. Use “Soundless Videos” to Stand Out
Most TikTok videos rely heavily on sound, but experimenting with silent or soundless videos can actually capture more attention and make your content stand out.
Tactic: Post a Silent Video with Captivating Visuals
- Use text overlays or visual storytelling without sound. This unexpected approach can catch viewers off guard, prompting them to pay closer attention.
- Silent videos are often shared more because they’re easy to watch anywhere, even in quiet settings.
8. The “Loop Trick” for Endless Engagement
TikTok videos that loop seamlessly are more likely to get replayed, which boosts your watch time and engagement metrics.
Tactic: Create Perfect Loop Videos
- Plan your video content so that the ending matches the beginning, creating a seamless loop that keeps viewers watching again and again.
- This is particularly effective for videos that feature satisfying actions, quick tutorials, or fun animations.
9. Utilize TikTok’s “Hidden Filters” to Make Your Videos Pop
TikTok has hidden filters and effects that aren’t easily found in the main filter selection. Using these unique filters can make your videos stand out from the rest.
Tactic: Access Hidden Filters via External Links
- Some creators share direct links to hidden filters that aren’t accessible from the standard menu. Follow these creators and save these unique effects for your videos.
- Hidden filters can add a fresh, unexpected twist to your content, making it more appealing.
10. Exploit TikTok’s “Unreleased Sounds” for Early Trends
Every once in a while, TikTok tests new sounds that aren’t yet available to everyone. Using these can make your content feel ahead of the curve.
Tactic: Keep an Eye on Unreleased Sound Creators
- Some users manage to access unreleased sounds before they’re widely available. Follow these creators and be among the first to use the trending sounds.
- Early adoption of new sounds can place your content at the forefront of emerging trends, helping you go viral.
These TikTok tactics are not widely known, making them powerful tools for anyone looking to grow their account in unconventional ways. By leveraging these hidden strategies, you can stand out in a crowded TikTok landscape, boost your content’s visibility, and accelerate your path to becoming a TikTok sensation. Give these tactics a try and watch your TikTok presence soar!
