Snapchat Shall We Advertisers Run Video Commercials As Much As THREE Minutes in Length

Snapchat Shall We Advertisers Run Video Commercials As Much As THREE Minutes in Length

Snapchat is rolling out new options for advertisers, allowing them to run ads as lengthy as three mins.

Snapchat is rolling out new options for advertisers, allowing them to run commercials as long as three minutes.

the new ad devices, called extended play advertisements, can nonetheless be skipped after six seconds like different Snapchat ads. Prolonged play advertisements will probably be displayed as mid-roll advertisements, similar to shorter Snapchat advertisements.

The extended play layout is designed to provide advertisers a possibility to inform longer tales to engaged audience. Snapchat tells AdWeek that it’s poised to capture a better proportion of the video ad marketplace with this new format:

“the corporate believes the flexibility that extended play ads provides to video advertisers may help it gain extra proportion of the total on-line video advertising marketplace.“

Snapchat’s new extended play advertisements are lately to be had in a closed beta. Whitelisted advertisers can get right of entry to them in Snapchat’s Commercials Manager.

Those Who want to have early get admission to to extended play ads can request access from their Snapchat promoting consultant. Manufacturers too can request get admission to by attaining out to the company through Advertisements Supervisor.

Snapchat’s VICE PRESIDENT of worldwide Agency Partnerships, David Router, highlights the benefits of the brand new advert structure:

“We’re devoted to building prime-affect, long-form video advert codecs, and prolonged play advertisements are a perfect possibility for online video and television consumers. Heading into the vacations, this layout is an impressive new solution to succeed in our Generation Z and millennial target audience in Snapchat’s premium, logo secure Discover content.”

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