TikTok is Projected to Surpass 50 Million US Users through 2021A Brand New file estimates that TikTok will exceed 50 million customers in the America by 2021.
A Brand New document estimates that TikTok will exceed 50 million customers in the Usa through 2021.
Information from eMarketer shows that TikTok’s US consumer base will grow 21.9% this 12 months, attaining 45.4 million people by means of the top of 2020. This 12 months, 21.6% people social network customers, or more than one in five, will use TikTok no less than as soon as a month
That growth will continue in 2021, with TikTok projected to succeed in 52.2 million users in the US.
For comparison, TikTok grew by 97.5% within the US in 2019. that implies growth is anticipated to decelerate considerably within the coming years, or even drop to unmarried digit probabilities in 2022.
The slowing down in growth, eMarketer notes, is due to the app turning into heavily saturated amongst its middle younger users.
Debra Aho Williamson, eMarketer primary analyst, says:
“TikTok had a breakout 12 months in 2019, and it is extremely in style amongst teens at this aspect. Some are spending multiple hours according to day at the app, that's a testomony to the incredible stickiness of its scrolling video layout. nevertheless it has but to strengthen a powerful following among older generations.”
Williamson additionally cites issues round censorship and privateness as a reason behind TikTok’s enlargement slowing down. because it pertains to marketers’ utilization of TikTok, Williamson says it’s still an “test” for many.
“Properties like TikTok are supporting and creating new forms of self-expression, and brands want to tap into that. It’s an test for many marketers. in many techniques, TikTok is where Fb was once in the overdue 2000s, and the place Snapchat was once 3 or 4 years ago.”