This calculator uses a sophisticated algorithm that goes beyond simple follower counts. It analyzes key performance indicators (KPIs) like engagement rate (likes, comments, shares relative to followers), the economic value of the audience's primary country, the profitability of the influencer's niche (e.g., Finance vs. Memes), and the type of content (a Reel is typically valued higher than a static photo).

This tool provides a highly realistic, data-driven market estimate for a single sponsored post. However, final prices can vary. Factors like negotiation, long-term brand partnerships, content usage rights, and the influencer's specific reputation can influence the final rate. Think of this as an excellent starting point for negotiations.

Engagement rates can vary by niche and audience size, but here's a general guide:

• Below 1%: Considered low.
• 1% - 3.5%: Average to good. This is a common range for many influencers.
• 3.5% - 6%: High. Indicates a very active and loyal audience.
• Above 6%: Excellent. Typically seen in smaller accounts (micro-influencers) with highly dedicated communities.

Focus on what this calculator measures! Increase your engagement by creating interactive content (polls, Q&As), writing compelling captions, and replying to comments. Produce high-quality content, especially video (Reels), which brands value highly. Consistently posting within a profitable niche also increases your market value.

This calculator is a powerful tool for marketing departments. Use it to budget for influencer campaigns, verify if an influencer's asking price is reasonable, and make fair, data-driven offers. It helps you avoid overpaying and ensures you're investing in influencers with genuine, active audiences.