As digital marketing matures, businesses are shifting their focus from implementation to optimization.
With more messages sent across various platforms, content needs to stand out and earn attention – even in paid media.
If you're ready to take your content to the next level, here are 17 tips, tricks, and tools that can enhance your content even more:
1. Combine Up Your Content
Mix up your content to reach as many people as possible with relevant messages. Different people respond differently to various types of content, so diversify your approach.
2. Start with the Benefit
In digital content, start with the benefit or headline to grab attention quickly. People won't stick around for a slow build-up, so lead with what they get.
3. Test, Test, Test, Test, Test
Build testing into your strategy to optimize your content plan. Test various elements like messaging, imagery, and pricing to improve results.
4. Get Inspired by Influencers
Look to influencers for inspiration. They understand what their audience responds to and can provide new ideas for approaching content.
5. Do Less Stuff Better
Focus on creating fewer high-quality pieces of content rather than a high volume of content. Quality often outperforms quantity.
6. Have Some Fun
Add fun and engaging elements to your content, such as emojis or interactive formats, to capture your audience's attention.
7. Find an Actual Customer Insight
Create content based on real customer insights. Understand why certain features or aspects of your product are important to people.
8. Strategic Analytics -> What -> So What -> Now What
When reviewing analytics, ask yourself: What does it tell me? What does that mean? What should I do about it? Make your analytics actionable.
9. Build Content on Relevant Connections
Ensure your content is contextually relevant to your brand. Make a meaningful connection between your content and your audience.
10. Give Your Content More Reach on New Channels
Repurpose your content on different channels to maximize its impact. Explore opportunities to share your content in various formats.
11. Get Reinspired
Seek inspiration from various sources, including tools like Pinterest, Google Trends, and BuzzSumo, to breathe new life into your content strategy.
12. Repurpose Your Best Content
Capitalize on your best-performing content by repurposing it into different formats or finding new ways to make it relevant to your audience.
13. Immediate Attention-Grabbing Creative
Create content that grabs attention quickly, especially in the mobile era. Your content should break through the noise and engage users within seconds.
14. Experiment More with Formats
Explore new content formats and platforms. Don't be afraid to try out new content styles and see what resonates with your audience.
Prioritize video content, as it performs well on various platforms. Use tools like Animoto, Ripl, or Canva to create engaging videos.
16. Reuse Your Best Content
Don't let great content go to waste. Analyze and reuse evergreen content to maximize its impact and return on investment.
17. Use Content Learnings Across Channels
Apply insights from one channel to others. For example, a successful blog headline can be a great headline for PPC ads. Maximize the value of your content by cross-applying learnings.