22 Possible The Explanation Why Your Site Visitors Dropped

Traffic loss or ranking drops on your website can be associated with many reasons. Here are 22 possible reasons to consider in understanding and addressing this issue:

  1. You Might Be Tracking Outdated Rankings: If your website has been online for a long time, your keywords may no longer be relevant today. Consider user search habits and compare them to the keywords in your Search Console data.
  2. Lost Backlinks: One reason for your rankings and traffic drop could be lost backlinks. Check lost backlinks in the last 90 days using a tool (e.g., Majestic, Ahrefs, CognitiveSEO).
  3. Broken Redirects: If you're launching a new website, moving to a new server, or making structural changes on your website, not having a proper 301 redirect plan can lead to ranking drops.
  4. Manual Actions: If you're seeing a sudden and significant drop in your website's rankings, it may indicate that Google is penalizing your website. Manual actions are penalties applied manually, not due to algorithmic updates.
  5. Algorithm Changes: Google makes algorithm changes to improve results, and such changes can negatively impact your website's rankings.
  6. Natural Fluctuations in Search Results: There are times when search results naturally change. Google adjusts results in response to user behavior. If your content isn't aligning with user queries, you may experience ranking drops.
  7. Changes in Google's User Experience: Google occasionally alters the user experience of search pages, which can affect click-through rates. Check which terms are dropping and see if there have been any changes.
  8. Geographical Variations: Your rankings can vary depending on the geographical region where the search is performed. Check your rankings in different regions to get more accurate results.
  9. Competitor Improvements: If you're losing traffic despite doing the right things, analyze what your competitors are doing. You can use tools like Wayback Machine or Versionista to see their changes.
  10. Page Speed: How fast your pages load can impact your rankings. Check your page speed using Google's PageSpeed tool and make improvements if needed.
  11. Server Issues: If your website is experiencing server issues, it can negatively affect your rankings. Check for server errors and rectify them.
  12. Other Web Vitals: Google considers factors that affect user experience. How's your website's user experience? Is the page layout constantly changing? Are there too many ads?
  13. Internal Navigation: The internal navigation of your website shows visitors how to access information on your site. Avoid complex internal navigation and make key pages easily accessible.
  14. Low-Quality Backlinks: Not all backlinks are created equal. Using low-quality or spammy backlinks can lead to penalties by Google.
  15. Recent Website Changes and Redesigns: If you choose to redesign your website, be cautious to not negatively impact your rankings and traffic.
  16. Simple Technical Issues: Technical SEO involves optimizing your website's technical infrastructure. Simple mistakes (e.g., misconfigured robots.txt) can affect your rankings.
  17. Mobile Compatibility: Not having a mobile-friendly website can negatively impact your rankings on mobile devices. Check your mobile compatibility.
  18. Poor-Quality Content: If your website contains low-quality, duplicate, or spammy content, it can lead to ranking drops.
  19. Click-Through Rate (CTR): Check if the titles and meta descriptions appearing in search results are enticing. Improve them to get more clicks.
  20. Search Disallowance: Check if your website is blocked from search engines. There might be a disallowance or blacklist status.
  21. SSL Certificate: Website security is crucial. Ensure you have an SSL certificate, as Google uses it as a ranking factor.
  22. Frequent Updates: Keep your website regularly updated. Adding new content and updating old content can improve your rankings.

One or a combination of these reasons could be underlying the issues of traffic loss or ranking drops on your website. Create a strategy considering these factors to understand and address your problem. Remember that patience and continuous monitoring are important in SEO.