5 Proven Ways to Get on the Instagram Explore Page
Instagram Discover is a special section where popular and interesting content are displayed. It's a great way to promote your content and your brand. It's not something that will happen when you say "Hey everyone! Look at me!". So how do you achieve this? Let's go step by step and see some of the things that can help you explore Instagram Discover.
Instagram is one of the most popular social media platforms in the world today. It has the number of active users close to 2 billion users. It is extremely important to recognize the profile that you or your brand has on the platform. The first step to this recognition is to discover Instagram. What do you need to do to discover Instagram?
Now, the first thing you should know is that the algorithm in Instagram's Discover section works separately for each user, albeit with a similar system. In other words, each user's discover page is unique to themselves. For this reason, it's not important that your profile posts be seen by everyone – instead, you want to make it visible to your target audience. Let's get down to the nitty-gritty of how the algorithm works and some suggestions for getting discovered on Instagram.
Let's start with the basics, what is Instagram Discover?
When you open the search page in the Instagram mobile application, posts shared by accounts that you do not follow appear, this is the Instagram Discover page Dec. On the Discover Instagram page, you discover accounts that you don't follow. Although most of the time the posts and Reels videos on this page are selected according to your interests, the main determining factor is the Instagram algorithm.
How does the Instagram algorithm work?
According to Instagram's About page, the platform uses an algorithm, but not a single algorithm. There are many algorithms, classifiers and processes, each of which has a different purpose. The purpose of all this is to make the time spent by Instagram users on the platform the most enjoyable.
Again, according to Instagram's statement, this process has progressed step by step. in 2010, the shares were moving in chronological order. In 2016, users were leaving the platform without seeing 70 percent of posts. That's why Instagram engineers have prepared algotirmas that will make your homepage flow, Discover page and Reels page the best.
This algorithm is evaluated on many different factors, from when the share in question was shared, where it was shared, to the frequency of your likes, visual posts, video lengths, sender, user activities and the interaction that the user enters with the account sharing the post.
The Explore page is a little different: How does the Discover Instagram algorithm work?
since the discover nstagram page works with a slightly different algorithm than the main page flow and the story flow, it is useful to open a special title. The first data that the Discover Instagram algorithm has is the accounts you follow, the posts you like, and the comments you make. Through this initial data, the algorithm begins to reach deep, like the root of a tree.
For example, you like X account and you like every share. The algorithm finds those who follow account X and the accounts that they follow with the same love. Let's say these users follow the Y account in the same way, immediately the posts of the Y account begin to fall on your Discover page. A similar system works in shipping matters.
In other words, the first and most basic purpose of the Discover Instagram algorithm is to bring the posts you will interact with to you. Then this algorithm measures your discover performance. Impressed by the thumbnails, which posts did you open, which ones did you like, which ones did you spend time in, it continues to offer similar ones by measuring all of these. To summarize, the Discover Instagram algorithm is like a mirror, it returns to you whatever you do.
What do we do? Here are suggestions to explore Instagram:
- Try different types of sharing.
- Get inspired by other posts that have fallen into discovery.
- The first and most basic rule is, make interesting posts.
- Make your shares at the right time.
- Do not hesitate to advertise affordable prices.
The first and most basic rule, make interesting posts:
Algorithm, classification, process and so on are ok, but never miss the main point; interesting shares. You should set a theme on the Instagram account of yourself or your brand, so that your topic scope is specific. Within the framework of this scope, make different shares that users have seen hundreds of times that day.
The first feature of engaging sharing is that it catches the eye. Your share, which is seen with thousands of posts, will first catch the eye and the user will spend time on it, and Instagram will see that it is worth exploring. Of course, no one likes an interesting, but hollow sharing. For this reason, don't forget to offer different things to the user after they stand out.
Get inspired by other posts that fall into discovery:
Even if each user's Instagram Discover page is private to them, in general, the shares you come across on this page have some common points. As a profile owner who wants to explore Instagram, you need to discover these common points. In particular, you need to sit down and review accounts that have a similar theme or deal with similar topics as an assignment.
Of course, don't take the shares of an account with millions of users who have kept a lot and imitate them one-on-one, but let's see what this account does. After all, some of these accounts are run by editors who have given years to this work. You should prepare new content by avoiding imitation but keeping inspiration at the forefront.
Make your posts at the right time:
I lost sleep, I shared, I shared a few stories in my spare time, or if you're saying I shared fifty stories at once, let's be honest, Instagram is hard to even be a popular account, let alone explore. Because one of the most important points of social media management is to plan time.
Depending on your target audience, there is a certain time interval in which your posts or stories will reach the user December. You can already see this if you examine your Instagram statistics. If even your own followers see it at certain hours, why should they be seen at times when we don't? Choosing the right sharing time is very critical to discover Instagram.
Try different types of posts:
Okay, your page has a topic and a theme that you have chosen to share this topic in the most correct way, so you are not going to share dance videos, but sharing posts with photos all the time does not make you popular either. Expand your sharing types a little. Why not a Reels with pleasant music playing in the back?
We didn't give the Reels example for nothing, because Instagram has been keeping this new feature that it has developed to rival the TikTok platform in the foreground, especially recently. But be careful, we've been saying lately. In other words, the types of sharing that are popular on the platform vary. Therefore, you should follow the current developments and discover the popular types of sharing.
Do not hesitate to advertise affordable prices:
Thanks to Instagram ads, you can find a place for yourself on the homepage, discovery or Reels stream of related users. But our topic is to explore Instagram, where did advertising come from? In fact, all these are interconnected issues. The difference between a post falling in front of a thousand people organically and falling in front of ten thousand people with ads also affects its landing on the discover page. Dec.
Instagram ads are quite affordable compared to many platforms. After placing an ad in accordance with your own budget and increasing your interaction rate, be sure that your rate of landing on the Discover Instagram page will increase by the same amount. Because remember, interaction attracts interaction.
We talked about the suggestions that you can apply to discover Instagram by answering curious questions such as what is the most popular social media platform in the world, what is the Discover on Instagram, how does the algorithm work. You can share your thoughts about the Discover Instagram page in the comments.
