6 Unexpected Stats from the Snapchat IPO Filing

6 Unexpected Stats from the Snapchat IPO Filing

Snap, determine corporate of Snapchat, goes public. listed here are six data from Snapchat’s IPO submitting that agents will to find attention-grabbing.

Snap, parent company of fashionable messaging app Snapchat, is going public.

here are six information from Snapchat’s IPO submitting that sellers will in finding fascinating.

1. 158 million people use Snapchat on a daily basis. The filing also revealed that 60 % of its day-to-day energetic customers create snaps and use its chat carrier on a daily basis. Such A Lot of Snapchat’s users are among the ages of 18 and 34 years antique.

2. Consumer growth is slowing. As of June, Snapchat had A HUNDRED AND FIFTY million day by day lively customers. in order that means in the last six months of 2016, Snapchat simplest introduced EIGHT million day-to-day active customers. in keeping with the filing, Snapchat expects the expansion rate of its person base to say no over the years. Snapchat additionally mentioned that its center demographic “is also less emblem unswerving and much more likely to apply trends than different demographics. These elements could lead on users to switch to another product, which might negatively impact our user retention, enlargement, and engagement.”

THREE. Snapchat’s earnings skyrocketed in 2016 to $404.FIVE million. That’s up from $58.7 million in 2015.

FOUR. Snapchat lost a ridiculous amount of money in 2016: $514.6 million. greater than $100 million of this cash went to research and development, including construction its promoting platform.

FIVE. Snapchat sells most of its personal promoting. In 2016, NINETY ONE p.c of Snapchat’s promoting got here through direct sales. In 2015, that determine was 87 percent.

6. Customers are spending 20-30+ mins in line with day on Snapchat. On average, people age 25 and older talk over with Snapchat about 12 instances in line with day and spend 20 minutes using it every day. Users below age 25 discuss with Snapchat more than 20 instances in line with day and spend greater than 30 minutes on it each day.

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