This post is sponsored by Slidely through Syndicate Ads.
Facebook reached a remarkable milestone with 2 billion users in late June. While this incredible growth presents opportunities to reach a larger audience with your videos, it also comes with its fair share of challenges. More users mean more advertising noise, with numerous advertisers vying for the same audience.
So, how can you achieve the results you desire?
Getting great results with your Facebook videos can be a challenge, but after analyzing and utilizing thousands of video ads on Facebook and social media, we've compiled a list of quick wins. You'll be amazed at how small changes can significantly improve your video performance.
1. Invest in the First Three Seconds
According to Facebook, 65% of viewers who watch the first three seconds of a video will continue watching for at least 10 seconds, and 45% will watch for 30 seconds or more. Check the "Video Average Watch Time" metric in your Facebook Insights to see how long your audience typically watches your videos. You'll likely find that watch time rarely exceeds 5 seconds.
To ensure your audience watches your video from start to finish, keep it concise and captivating. Appeal to emotions and pique your audience's interest right from the beginning.
2. Always Use Text
Text is crucial for video success, especially since 85% of Facebook videos are viewed without sound. This indicates that viewers don't rely on audio to understand or engage with a brand's message. Enhance your video's impact by incorporating text right from the start. You can use subtitles (created through Facebook and disappear when sound is enabled), basic captions, or text that reinforces your message coherently.
3. Focus on One Key Element
Prior to creating your video, think about your audience and consider what would motivate them to share, comment, or like it. Craft a video with one or more of the following goals in mind:
- Create social excitement and entertainment
- Elicit laughter or convey a specific emotion
- Engage with your audience
- Show that your audience is among the first to discover something
4. Craft Facebook-Specific Copy for Your Post
While you may be sharing the same video across all your social media accounts, make sure to tailor the text for your post to suit the platform and its audience. Use these tips to enhance your post copy:
- Ask a thought-provoking question
- Experiment with text length
- Incorporate text or a quote from the video
- Add emojis to make your post visually appealing
5. Repurpose Your Top-Performing Video Posts
When targeting a new audience, it's wise to repurpose your top-performing posts in terms of engagement and reach. Review your video campaigns and identify posts with the highest engagement, then save their post IDs. When creating an ad for your new audience, instead of starting from scratch, select "use existing post" and input the saved post ID. This repurposing strategy can give your new campaign a head start that can quickly lead to even better results.
6. Choose the Right Video Creation Tools
Thanks to the evolution of video, technology, and social media platforms, there are endless options for tools to create effective videos. For a personal touch, consider Facebook Live or YouTube Live. For professional videos suitable for social media marketing, landing pages, or blogs, look no further than Promo by Slidely. It's an easy-to-use video maker offering a catalog of over 3 million videos, a library of music, and a user-friendly text editor.
The more and better the videos, the greater the results you'll achieve. Video marketing requires commitment and consistency, so keep your audience top of mind as you create videos. People love watching videos, especially creative, engaging, and well-crafted ones. Keep these tips in mind, and start creating videos that deliver outstanding results now.
