Facebook is shutting down Partner Classes, which was once a product that allowed 3rd-birthday party data providers to offer their focused on features to Fb advertisers.
This includes data aggregators like Experian and Acxiom which are in a position to provide purchasers with offline knowledge to improve ad targeting, reminiscent of buying process outdoor of Facebook.
this is a standard business follow, as Fb itself has stated, but the company believes disabling Spouse Categories will enhance users’ privacy on Fb.
To be sure that, this transformation must no doubt lead to much less so-called “creepy” advertising on Facebook. you recognize, the advertisements that appear to be almost too completely focused according to buying habits on different websites.
It’s also necessary to say that this transformation comes amid the fallout from the Cambridge Analytica knowledge privacy scandal. While Partner Categories were not instantly associated with the scandal, this is a transfer that may assist repair users’ trust that Facebook will offer protection to their privacy going forward.