One of the obvious reasons for the Google acquisition of Feedburner, besides gaining access to a major amount of blogs and adding a blog metrics tool for future Google Analytics upgrades, was a monetary channel for Google AdSense ads which can be published in RSS feeds. In turn, the ads would be publised on the RSS readers of blog feed subscribers, who chose to read blogs via readers as opposed to on the blog itself.
The most appealing reasons of reading blogs via an aggregator like Google Reader or Bloglines is the lack of ‘on blog’ advertising and a uniform firmat to read the content in. For bloggers however, the growing trend of reading blogs via such aggregators leaves them with less forms of monetization, unless services like Feedvertising are added.
Now Google has made another form of feed monetization, serving ads below blogs posts in feed readers, much simpler with the integration of banner and box ads in Feedburner feeds for publishers.
This newly integrated capability — designed just for FeedBurner-powered content like yours — puts relevant AdSense content ads to work on your blog and/or website…. If you choose to activate this service, you can run a 300×250 or 468×60 text or image AdSense ad on your blog. The ad will appear below the first item on your site and archive pages once you have installed the necessary code. Ad content is automatically targeted to complement your site and you will earn revenue each time visitors click on ads. You can even customize the colors (or use a saved color palette from your AdSense account) so the ad unit fits your site’s look and feel.
This service is only available for bloggers who use Feedburner feeds, and by limiting easy integration of AdSense for feeds to Feedburner, Google is giving bloggers even more reason to use Feedburner.