Discover the top Halloween costume trends of the year in the United States, as revealed by Google's latest search data. This insight is invaluable for retailers in the festive market looking to capture the attention of last-minute shoppers with high-demand products.
The costume ideas listed below reflect what consumers are searching for the most, providing a window into current purchasing trends. Retailers with relevant costumes, apparel, or accessories might consider targeted advertising or social media campaigns to tap into this demand.
Below are Google's top-trending costume ideas, spanning overall popular searches as well as specific categories.
Top Trending Halloween Costumes Overall
Here are the most searched Halloween costumes overall, with a brief description included for each.
- Cobra Kai - Inspired by the hit Netflix series
- Dungeon Master - A nod to the classic role-playing game Dungeons & Dragons
- The Mandalorian - From the acclaimed Disney+ series
- Space Cowgirl - A creative DIY costume combining space and western themes
- Trolls - Based on the animated movie franchise
- Belle - The beloved character from Disney's Beauty and the Beast
- Marshmello - The renowned DJ and music producer
- Inflatable shark - A fun, novelty costume choice
- Firefighter - A classic and heroic costume
- Sanderson Sisters - From the iconic '90s movie Hocus Pocus
Most Popular Halloween Costumes For Kids
These are the go-to Halloween costumes for kids this year, with witches being a particularly popular theme.
- Hocus Pocus Witch
Top Halloween Costumes for Couples
Couples are pairing up in these popular costume ideas, some of which are repeat favorites from the previous year.
- Bonnie and Clyde
- Lilo and Stitch
- Cosmo and Wanda
- Coraline and Wybie
- Lydia and Beetlejuice
- Mario and Luigi
- Woody and Jessie
- Angel and Devil
- Phineas and Ferb
- Sharkboy and Lavagirl
Most Popular Halloween Costumes for Babies
Parents are dressing their infants in these adorable costumes this year.
- Baby Shark
- Baby Yoda
- Baby Pumpkin
- Boss Baby
- Baby Dinosaur
- Baby Olaf
- Baby Chicken
- Baby Tiger
- Baby Bat
- Baby Lion
Favorite Halloween Costumes for Pets
Pets are also part of the Halloween fun, with these being the most sought-after costumes for furry friends.
- Cat Taco
- Corgi Stegosaurus
- Woody Dog
For a more detailed breakdown, such as popular Halloween costumes by region, refer to Google's interactive Frightgeist map.