Instagram is increasing its shopping capabilities by providing more businesses access to Shopping in Stories and testing a new Shopping Channel in Explore. This expansion aims to enhance the shopping experience for users and provide businesses with additional tools to reach potential customers.
Enhancements in Stories Shopping
Introduced initially in June as a test feature with limited access, Shopping in Stories has now been expanded to any business approved for shopping on Instagram. Businesses can include product stickers in their stories, similar to other sticker types, allowing viewers to tap and view a product page directly from the story, facilitating immediate purchase opportunities.
The response to shopping within Instagram stories has seen rapid growth, with the platform noting significant engagement from both consumers and businesses alike.
To get approved for shopping on Instagram, businesses can follow the platform's specified guidelines.
New Shopping Channel in Explore
Instagram is also piloting a specialized topic channel within Explore tailored to shopping. This channel aims to personalize the shopping experience by showcasing posts from a diverse range of businesses, potentially introducing users to new brands aligned with their interests.
Eligibility for appearance in the Shopping Channel is extended to businesses approved for Instagram shopping that create relevant shopping posts. This feature is still under testing but is expected to be made available globally in the upcoming weeks.
The introduction of these shopping features underscores Instagram's commitment to integrating commerce directly within the platform, providing a seamless shopping experience while enabling businesses to engage more effectively with their audience.
