Two Social Media Advertising Mavens Speak About Facebook Are Living & Snapchat

13 March 2022

Maximizing Engagement with Facebook Live and Snapchat: Expert Insights

Social media continually evolves, with platforms like Facebook Live and Snapchat at the forefront of innovative engagement. These platforms offer new ways to connect with followers and enhance your company's social media strategy.

Integrating Facebook Live into Your Marketing Strategy

At Pubcon 2016, SEJ's Chief Social Media Strategist, Brent Csutoras, discussed with Kendall Bird of Collegis Education the power of Facebook Live. Here are some key takeaways:

**Facebook prioritizes video content**, making it crucial to engage your audience with live broadcasts.
**Behind-the-scenes outtakes** can give your followers a glimpse into your operations, making your brand more relatable.
**Having a production plan** is essential, but maintain a balance to keep broadcasts organic and engaging.
**Leverage Facebook Live** for big announcements and product showcases, taking advantage of its immediacy.
**Expand your video content** beyond live broadcasts to enhance your presence in organic search results.

Utilizing Snapchat for Business Growth

Christina Baldassarre, Founder of Zebra Advertisement, shared valuable Snapchat hacks at Pubcon 2016. Key insights include:

**Screenshot notifications** can be a metric to gauge interest in your Snapchat content.
**Stealthily observe competitors** by taking screenshots in Airplane mode, keeping your research undercover.
**Custom geofilters** can significantly boost your brand's visibility during events. Ensure to submit your design early and follow the technical guidelines strictly.
**Leverage user-generated content** by showcasing it outside Snapchat, such as on Instagram or Twitter, to broaden your content's reach.

Conclusion

Facebook Live and Snapchat offer dynamic platforms for engaging with your audience in real-time. By understanding and utilizing these tools effectively, you can significantly enhance your social media strategy and connect more deeply with your followers.

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