The popular messaging app WhatsApp has enhanced its features by introducing a shopping cart functionality, streamlining the online shopping experience for both customers and businesses. This addition is poised to benefit multiple product vendors and retailers, like clothing stores, by simplifying order processing and management. It also allows customers to select multiple items simultaneously, improving the shopping process.
Owned by Facebook, WhatsApp has expanded its shopping features last month, enabling users to browse product catalogs and purchase directly from WhatsApp conversations. The company suggests that this service transforms the chat into a store counter where sales coordination can occur. With the shopping cart feature, purchasing and selling products become more streamlined and user-friendly.
On WhatsApp, shoppers can effortlessly browse a business's offerings by entering the chat, selecting products from the catalog, and using the add to cart option. Similar to other online shopping experiences, users can adjust their cart by changing quantities or removing items. Furthermore, they can inquire with the seller by sending a single message containing multiple products added to the cart.
The shopping cart feature is now available to all WhatsApp users globally, marking a significant update to the app's e-commerce capabilities.
